Air New Zealand on reLAX Tour

Air New Zealand launched the AirNZreLAX tour to showcase its innovative Economy Skycouch and Premium Economy Spaceseat seats to travel agents and consumers across the UK.
The airline, which flies daily from London Heathrow to Los Angeles and onto Auckland, toured through Edinburgh Glasgow, Preston, Sale, Manchester, Chester, Liverpool, London, Brighton, Oxford, Cheltenham and Bristol.
Bringing the in-flight experience to the road, the transparent tour truck housed Air New Zealand’s revolutionary Economy Skycouch and Premium Economy Spaceseat products which ensure Air New Zealand customers arrive LA ready.
The Economy Skycouch, made up of three economy seats which convert into a flat space, is the first of its kind in Economy, offering passengers the freedom to spread out and get comfortable. The Premium Economy Spaceseat is famous for its futuristic hard shell design which allows customers to recline without encroaching on the space of others. The seat comes in two variants to cater for customers wanting to relax with a travelling companion as well as those who prefer privacy during a flight. Air New Zealand’s revolutionary seating, along with in-flight entertainment and award-winning food and wine mean customers in every cabin arrive refreshed and ready to enjoy the delights of LA.
At each city stop, Air New Zealand invited local residents to step onboard to meet the cabin crew, try out the award-winning seats for themselves and share their experiences on social media.
Air New Zealand also launched the nationwide #AirNZreLAX competition giving people the chance to win return Economy flights for two with Economy Skycouch upgrades from London to LA. Competition entrants simply need to submit a photo of their best “reLAX” pose; whether reclining on the couch at home or unwinding on holiday in a hammock, via Twitter, Facebook, Instagram or online at www.airnz.co.uk/relax.
The experiential campaign was planned by psLIVE.
Via: FMBX