Angry Birds Land at Regent's Park to Promote New Digital Experience

Characters from The Angry Birds Movie appeared in London’s Regent’s Park this morning (26 April).
Passers-by were surprised by the giant models of Red, Chuck and Bomb, who clocks in at six-foot tall.
The birds will now be moved to Madame Tussauds in London for the film’s digital experience, which opens on 7 May and will run until July.
The experience will open at Madame Tussauds London in the run up to the much anticipated release of The Angry Birds Movie this May. The unique digital experience will be in London from the end of April until July, before touring Madame Tussauds attractions around the world.
Developed in close collaboration with Rovio Entertainment and produced for the attraction by leading innovators in brand experiences, PS Live, Angry Birds at Madame Tussauds will digitally bring to life one of the key scenes from the film in a 3-D backdrop and guests can step in, interact and star alongside Madame Tussauds’ figures of explosive Bomb, irate Red and speedy Chuck.
“The aim is to create a living, breathing space that gives guests a real taste of the film,” explains Kieran Lancini, Global Head of Media Relations for Madame Tussauds. “The digital content will change frequently and guests can take a selfie with Red, Bomb and Chuck and share them live. It’s an exciting and new type of experience for Madame Tussauds and we are delighted to be working with Rovio to bring the colour, imagination and mischievous fun of The Angry Birds Movie to life.”
Guests can have a blast with Bomb who stands at a majestic 6 feet tall (243cm), plan battle strategy with leader of the pack Red and join Chuck in one of his favourite hobbies; posing – from 5th May.
Book ahead and find out more at www.madametussauds.com/london Tickets to Madame Tussauds London start from £23.80 when you pre-book online.
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