Audi Uses Optical Illusions to Promote its Hazard Detection System

To promote Audi’s pre sense plus hazard detection system, a billboard with an optical illusion was created to show that people overlook “obvious hazards” on the road.
The blurred text reads, “You’re driving. It’s dark. Suddenly”. As the passersby gets closer, the last part of the copy emerges, imitating a driver’s experience of noticing, at the last minute, an imminent danger on the road.
The clever manipulation of the text to accommodate the gaze of our eyes, shows that we are in need of a hazard detector when our eyes fail us at night.
Watch how this clever visual trick worked in the video below.
[vimeo width=”300px” height=”200px”]88631941[/vimeo]
Via: Design Taxi