Entries by Kate Cochrane

Beyond Borders: The future of OOH is mobile

Craig Page-Lee (@cpl_ignite), the group managing director of Posterscope South Africa opinion piece featured in Mark Lives: Mobile is driving some of the global trends in out-of-home (OOH) advertising and its importance is also evident here in Africa. I would argue that the OOH discipline is undergoing the biggest transformation of a defined media channel […]

Cadbury fuels Londoners' day with free chocolate

This week, Cadbury let lose a team of six cyclists to spread the joy of free chocolate across London. The team, who rode around on a giant tandem bicycle coined the #Joycycle, visited people in queues across the capital in a bid to #FreeTheJoy, by providing them with free sweet treats including the brand’s Twirl, Wispa and […]

Google has created a billboard that turns your words into poetry

Google has unveiled an interactive installation that turns random words into poetry, which then appears on an electronic billboard in north London. Called Poetrics, the installation is made up of 17 LED panels that display the words spoken into microphones placed at street level as randomly created poetry. It has been placed on the hoardings around […]

Selfridges are flying high with in-flight magazines

To promote Selfridges “explore the extraordinary” campaign and increase brand awareness, Selfridges and Mediacom worked with PSI to increase brand visibility throughout in-flight magazines. To target Middle –Eastern and Chinese premium shoppers, PSI used data insights from the Official Airport Guide (OAG) to identify key publications worldwide that were relevant for the target audience. Specific magazines […]

A ballerina has been spotted pulling poses around London

Ballet dancer Agathe Petrini, has been spotted across London performing spectacular ballet poses for the launch of Virgin Active UK’s new ballet-inspired fitness class. The class combines classical ballet moves with a bit of Pilates and yoga to offer a fun workout that could very well get you balancing of the capital’s bridges too. Source: […]

A used car dealer used DOOH to create something spectacular

Taiwan based used car dealer Kagulu has launched an innovative and pretty spectacular outdoor digital stunt. The brand wanted to be known for its transparent and quick auto price evaluations, so Brandsugar, a creative agency in Taiwan, tapped Party NY to create a roving “price scanner” that told drivers, on the spot, how much their […]

Hyundai targets tourists with New York bus wraps

In order to promote their Travelmate campaign, Hyundai worked with PSI and Posterscope US to wrap tourist sightseeing buses in New York City. To target New York residents and tourists while on the move around the city, using local insight, Posterscope US and PSI built a bespoke campaign, which saw the wrapping of tourist buses in […]

These Gatorade vending machines only take sweat

Vending machine stunts have become standard fare in advertising. We’ve seen Coke dish out free soda, flowers and even airplane trips to people in order to spread a bit of happiness, for example. But now Gatorade, along with NFL pros the Mannings and JJ Watt are bringing a masochistic twist to the genre in the […]

Elliptical advertising displays coming to Birmingham’s New Street Station

Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display […]

Coca-Cola’s DOOH campaign generates online buzz

A new campaign by Coca-Cola is generating a fair amount of social media buzz. Coke’s #cokemyname Twitter campaign combines social media with digital out-of-home screen in the heart of New York’s Times Square. Coke’s campaign invites people to tweet their name to a dedicated campaign hashtag: #CokeMyName – which then generates a “story” about their […]