Entries by Kate Cochrane

Elliptical advertising displays coming to Birmingham’s New Street Station

Birmingham’s New Street Station will be the first in the UK to feature state-of-the art digital out-of-home advertising displays which will be shaped like eyes and beam adverts tailored specifically to those looking at them. The project, commissioned by Network Rail, is the first in the UK out-of-home advertising market to incorporate curved large-format LED display […]

Coca-Cola’s DOOH campaign generates online buzz

A new campaign by Coca-Cola is generating a fair amount of social media buzz. Coke’s #cokemyname Twitter campaign combines social media with digital out-of-home screen in the heart of New York’s Times Square. Coke’s campaign invites people to tweet their name to a dedicated campaign hashtag: #CokeMyName – which then generates a “story” about their […]

Can tech turn the moon into the world’s biggest billboard?

Japanese sports drink company Pocari Sweat is tapping into the moon’s immense advertising potential with its ambitious plan to land the drink on the moon’s surface. Otsuka Pharmaceutical, the maker of Pocari Sweat, plans to launch a can of the drink into space and land it on moon in summer 2016. Carried into space by […]

Posterscope SA writes about 'Capturing an Airport Audience'

Posterscope South Africa’s managing director Craig Page-Lee featured in The Media Online to explain that Advertising in airports is not only lucrative but also very effective. Those behind airport media have clearly understood the relevance and exploited the benefits presented by out of home (OOH) advertising today. They have tapped into the multitude of format types […]

Apple Music outdoor ad campaign goes interactive with Shazam

Apple has begun to roll out new, interactive Apple Music posters that work with the Shazam iOS app to link iPhone owners directly to the featured artist’s page in Apple Music. The new ads are aesthetically similar to the larger billboards Apple has been placing around the world in recent weeks, with a stylised Apple […]

Miniature ‘Ant Man’ scenes pop up around London

To celebrate the recent release of Ant-Man, Marvel commissioned the micro-artist to create micro-installations and place them around London. For this project, Slinkachu modelled Ant-Man in various scenes, including riding a real winged ant, leaping off a telescope and battling the Yellow Jacket. Source: Design Taxi

McDonald's offered free McFlurry's with heat-activated billboard

When a heatwave hit the Netherlands earlier this month, McDonald’s conjured up a novel way to keep people cool by to creating a heat-activated billboard. When the temperate at the Damrak in Amsterdam hit a record 38.6 degrees Celsius a panel opened automatically to offer out 100 McFlurry empty cups to passing pedestrians. They then […]

100 ant-sized IMAX tickets were hidden around UK cities

We’ve previously seen an ant-sized billboard, an ant-sized teaser trailer and even ‘Britain’s smallest art exhibition’; keeping on trend, a day before the release, one hundred ant-sized IMAX tickets were hidden around three UK cities – London, Manchester and Birmingham. Clues to the tickets were posted on the IMAX twitter account to give a helping hand […]

Technology will speed you through the airport of the future

By Scott McCartney from The Wall Street Journal Like a good maître d’, the airport of the future will recognise you, greet you by name and know exactly where to put you. Airports around the world are beginning to move in this direction. At London’s Gatwick Airport, beacons identify you by your smartphone and give […]