Entries by Kate Cochrane

Ocean Launches Search for the World’s Most Creative Digital Out of Home Concepts

Ocean has launched its annual competition to foster the best creative work in DOOH advertising, including full motion, subtle motion and interactivity – Ocean Digital Creative Competition. For the sixth consecutive year, Ocean is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot […]

Nike celebrates the ‘Real Girls of Moscow’ with empowering ads, murals and GIFs

In April, Nike Women launched its popular “Better for It” motivational campaign in the U.S. Now, the sportswear giant is expanding the tagline in Russia. A half-dozen new spots from Wieden + Kennedy Amsterdam feature the same playful attitude and general message—that the benefits of exercise outweigh the challenge. Nike has also turned Instagram posts of […]

Honey Beer literally created a ‘buzz’ with bee drones

Office workers were asked to apply online if they wanted to get their hands on some free honey beer. Beer band Wunderman Tiawan literally generated a lot of buzz with Bee drones paying a visit to offices to announce the beers arrival. [youtube width=”300px” height=”200px”]BZ10WyEqWTY[/youtube] Around 15,000 people signed up for the drone delivery over […]

EMIRATES INTRODUCES BRANDED CHAUFFEUR DRIVE DROP-OFF WITH EYE AIRPORTS

Emirates has unveiled a premium, branded drop-off area at London Gatwick Airport, aimed at First Class and Business Class passengers using its prestigious Chauffeur Drive service.  UK airport advertising specialist Eye Airports teamed up with Gatwick, Geometry Global, PSI, Havas and Emirates to create the branded partnership. With a second daily Emirates A380 flight now […]

Beer brand targets women with age and gender detection billboard

German beer Astra have created a simple and fun brand promotion targeting women with the world’s first female and age detecting billboard which interacts with passers-by. [youtube width=”300px” height=”200px”]PZKgAuk6kLM[/youtube] The stunt specifically targeted women of drinking age, driving interaction through video footage and offering free beer. The software was able to differentiate between gender and those under the legal drinking age. […]