Emirates has unveiled a premium, branded drop-off area at London Gatwick Airport, aimed at First Class and Business Class passengers using its prestigious Chauffeur Drive service. UK airport advertising specialist Eye Airports teamed up with Gatwick, Geometry Global, PSI, Havas and Emirates to create the branded partnership. With a second daily Emirates A380 flight now […]
About Kate Cochrane
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Entries by Kate Cochrane
Root and branch reform of the digital out of home industry was on the agenda at the DailyDOOH Media Summit in London when key influencers identified how to drive the medium towards sustainability. A critical skills gap with a lack of investment in the right people, measurable reporting systems and the introduction of new real […]
German beer Astra have created a simple and fun brand promotion targeting women with the world’s first female and age detecting billboard which interacts with passers-by. [youtube width=”300px” height=”200px”]PZKgAuk6kLM[/youtube] The stunt specifically targeted women of drinking age, driving interaction through video footage and offering free beer. The software was able to differentiate between gender and those under the legal drinking age. […]