Entries by Kate Cochrane

EMIRATES INTRODUCES BRANDED CHAUFFEUR DRIVE DROP-OFF WITH EYE AIRPORTS

Emirates has unveiled a premium, branded drop-off area at London Gatwick Airport, aimed at First Class and Business Class passengers using its prestigious Chauffeur Drive service.  UK airport advertising specialist Eye Airports teamed up with Gatwick, Geometry Global, PSI, Havas and Emirates to create the branded partnership. With a second daily Emirates A380 flight now […]

Beer brand targets women with age and gender detection billboard

German beer Astra have created a simple and fun brand promotion targeting women with the world’s first female and age detecting billboard which interacts with passers-by. [youtube width=”300px” height=”200px”]PZKgAuk6kLM[/youtube] The stunt specifically targeted women of drinking age, driving interaction through video footage and offering free beer. The software was able to differentiate between gender and those under the legal drinking age. […]