Entries by Postimport

Route appoints Katherine Almond as Non-Executive Chair

Route, the audience measurement body for OOH media in Great Britain, has appointed Katherine Almond as non-executive chair of the board. Katherine has a passion for understanding human behaviour and brings a wealth of research and media experience to the not-for-profit Joint Industry Currency (JIC). As non-executive chair, Katherine will be responsible for maintaining Route’s […]

JCDecaux launches a powerful new digital channel at London Bridge

JCDecaux has extended its digital offering in London with the launch of Motion@LondonBridge – seven state-of-the-art full motion digital landscape screens at London Bridge station. Bringing a new opportunity for brands to target affluent audiences as they shop, eat and socialise, Motion@LondonBridge screens have been carefully positioned to target the retail offering on both sides […]

8 Outdoor secures 1-year contract with Emirates

8 Outdoor has partnered with Emirates, the Dubai-based airline, for a year-long domination of the Digital Out of Home media owner’s Heathrow Terminal 5 site. The only exterior large format digital screen at the airport’s Terminal 5, the site is situated in one of the most prestigious locations at Heathrow, reaching an audience of frequent […]

Kit Kat takes a break from electricity during Earth Hour

JWT London created a billboard for KitKat that switched itself off in a bid to persuade people to “have a break” (get it?) from electricity. On 24 March at 8.30pm, million of people worldwide switched off their electricity for during Earth Hour in support of efforts to tackle climate change. To drive awareness of the […]

Primesight celebrates 100 InLinks

Primesight announces it has reached its latest milestone of deploying 100 InLinks across the UK, providing advertisers with the opportunity to reach an estimated 36 ½ million impacts in two major UK cities through 200 digital screens. In just eight months, InLinks have showcased over 35 campaigns with key brands such as Facebook, The Guardian, O2, […]