Entries by Postimport

Westfield opens Phase 2, expanding Ocean's portfolio

Westfield London Phase 2 opened this morning, adding three new digital out-of-home screens to Ocean’s portfolio. The Gateway @ Westfield London, The Northern Totem @ Westfield London and Westfield Square launched with creative from adidas, Beats, Pandora, Samsung and John Lewis. Shoppers flocked to the new stores, as Westfield continues to offer the lowest reliance […]

Posterscope Netherlands launches dynamic digital platform, Liveposter

Posterscope has launched Liveposter in the Netherlands. The platform allows Digital Out Of Home campaigns to be controlled centrally, over multiple networks. Campaigns can be adapted and broadcast real-time across complete networks or individual screens. The platform uses location-related data such as consumer behaviour, weather, search and footfall to optimise campaigns. At any desired time […]

Formula 1 Results to be displayed live in out-of-home campaign via Posterscope

A countdown to the Formula 1 2018 Australian Grand Prix in Melbourne is part of a dynamic out-of-home campaign, which will also showcase the race’s results minutes after its completion. The final results of the Formula 1 will be displayed across multiple OOH sites The announcement: Out-of-Home specialist agency Posterscope has deployed Liveposter to create […]

Burger King offer free Whoppers to good samaritans

In celebration of Good Samaritan Day (March 13th),  Burger King placed a smoking, flaming car on the side of a road, as a crew member stood flagging down passersbys for help. Those who stopped to lend a hand were greeted with a fun surprise – The King was flame-grilling Whopper sandwiches under the hood of his custom […]

Street sign hack encourages the people of L.A to #LookAgain

The signs of Human Trafficking are all around us, even on the streets we travel every day. To highlight this, the Los Angeles Commission for the Status of Women created a sign with a difference, asking the people of Los Angeles to look again and report Human Trafficking. [youtube width=”300px” height=”200px”]6qoDTrt55cw[/youtube] Via: Best Ads on […]

8 Outdoor owner completes significant funding

The owner of 8 Outdoor, the UK’s fastest growing Out of Home media owner, has confirmed an investment of £11 million – the first from Asia into a digital-only UK Out of Home media owner. The funding will fuel further expansion for parent company SIS Digital Vision Limited, a market leader in Out of Home digital […]

Deliveroo creates edible billboard out of burgers

The activation launched for one day only outside The Old Truman Brewery in Shoreditch, London, yesterday. The burgers were handed out for free as part of the brand’s “Eat more amazing” campaign. Emily Kraftman, Deliveroo’s head of marketing, said: “As well as the big mass media we’re having with TV and out-of-home, actually physically bringing […]