Posterscope, MPG Media Contacts and The Bank created the spectacular ‘Cinema Peroni’, a real cinema open to the public for two weeks at a JCDecaux’s Old Street poster site in London. Measuring 8 x 6 metres, ‘Cinema Peroni’ seated 20 people in cinema-style blue seats with a specially commissioned film projected onto a billboard. The cinema was […]
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Entries by Postimport
As part of Yell.com’s national multi-format UK OOH campaign, Posterscope and PHD created 20 bus shelters with integrated touch-screens. The screens pulled in current consumer generated reviews and ratings of local amenities such as bars, restaurants, hair salons etc.
A great example of a projection… This outdoor execution from Kuala Lumpur, Malaysia, incorporates a real Hyundai Accent suspended on the side of a building as six HD projectors map a 3-D augmented-reality scene in which the Accent rides through a futuristic, computer-generated cityscape. [vimeo width=”300px” height=”200px”]22223177[/vimeo] Via: adweek
In order to promote Google’s voice search capabilities, Posterscope executed a location-specific campaign featuring over 30 different pieces of copy and numerous different OOH formats. Examples include sites with ‘latest scores’ copy appearing near football clubs, sites with ‘taxi numbers’ appearing near taxi ranks, and ‘train times’ appearing on cross tracks.
TBWA’s Digital Arts team created a campaign that rewarded people with exclusive digital content if they checked-in to McCafe’s using Facebook Places or Foursquare. Content changed every day and included animations, film and music. via: mad-blog
Remote controlled poster units for Alfa Romeo literally followed shoppers through a shopping centre in this recent campaign bought by Posterscope in Belgium. The copy read “There’s no getting away from an offer this good”. [youtube width=”300px” height=”200px”]Yh1lKbzg_lQ[/youtube]
The Media Merchants worked with Taxi 2 to create the MINI Vending Machine, the first ever fully interactive (via SMS) night projection in Canada. The MINI Vending Machine showcases the latest 2011 MINIs and passersby are able to interact with the projection by texting to a shortcode to select the MINI of their choice. Upon […]
How many people can fit inside the new MINI Countryman? In public spaces across the UK members of the public were invited to record video footage of themselves in a specially constructed booth at each location. Using the latest interactive digital installation technology, this was then uploaded and projected onto the inside of the MINI […]