Aviva Asked Waterloo Who They Thought Were Better Drivers in Experiential Campaign

The campaign which ran from the 6-11th January in London’s busy Waterloo station asked members of the public to vote who they think are the better drivers, Women v. Men, under 60’s v. over 60’s, Mums v. Dads etc. The public could cast a vote via Twitter using voting buttons placed on the experiential stand. As a voting button is pressed an automatic tweet is released and the results of the poll are displayed on the digital out of home creative across the UK, including the Waterloo motion screen in front of the stand.
People could visit the site to cast their vote, or join along on Twitter by using the hashtags #over60sdrivesafer or #under60sdrivesafer dependant on their opinion.
The activity generated nearly 2,000 (1,963) votes, which were fed into the Liveposter system and displayed onto the Motion screen. The activity is in partnership with Zenith Optimedia and Liveposter.