'Beerplugs' help festival go-ers monitor their drinking

Loud music affects your hearing, but studies have proven it also makes you drink faster, and larger quantities, leading to festival go-gers getting drunk faster, potentially missing the festival highlights. Not to mention the hangover the day after!
With this in mind, Tuborg created the Beer Plugs – the best way to enjoy music and beer – for longer. The beer plugs help to protect hearing, whilst still allowing partygoers to enjoy the music and be more conscious of their drinking.
A great festival, a good gig, an awesome night at your favourite club: there always is a good reason to drink with respect.
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Via: AdsOfTheWorld