The ‘Biggest Design Poster Ever Made’ is 3-Dimensional and Interactive

Stockholm-based creative agency SNASK has created a fantastic poster for the Malmö Festival 2014—it is made up of gigantic, brightly colored, three-dimensional letters, numbers and shapes.
Instead of existing just in print and on screens, this eye-catching poster takes up an entire physical area—put together by hand, this epic design took “900 hours, 14 people, 175 liters of paint, 280 plywood boards and 10,000 nails” to complete.
In addition to appearing on the festival poster, this delightful creation will be installed at the Central Park in Malmö, where visitors will be able to climb, sit on and take pictures with the “biggest design poster ever made”.
To photograph this poster, one would have to do so from a crane, 30 meters up in the air.
Via: Design Taxi