Bio Suisse Cows deliver organic milk in return for a back scratch

“Make the cow happy, and in turn, the cow will make you happy,” is Bio Suisse’s motto for their organic milk.
Visitors to a shopping centre in Zurich had the opportunity to ‘massage’ dairy cows on an organic farm by simply pressing a button. In real-time 50 km away, an automatic cattle brush would operate, giving the cow a back scratch. The person who pressed the button would then be given a free sample of organic milk, to help the public recognise the benefits of going organic.
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