Blocks's Smart Watch Offers Link between Wearable Tech and OOH

Blocks Developers are developing an open-platform, modular device.
With the aim of being fully customisable, the Blocks smart watch can be fitted with a variety of LED, E-Ink and touchscreen displays and software add-ons, including gesture control and GPS.
The watches will be able to be integrated with QR-code recognition and contactless payment, which means that they could be used to interact with out-of-home screens and advertising. The open source nature of the platform means that developers will be able to develop apps to integrate Blocks with other web-connected devices.
Via: Output Magazine