BMW spectacular in Santa Ana Square…

The lively Santa Ana Square in Madrid became centre stage for the new BMW Series 1, as two new models, Urban and Sport, were simultaneously launched by Posterscope Iberia who created a spectacular OOH event.  This involved the projection of dynamic 3D videomapping onto the wall of the Teatre Español, accompanied by dramatic sound effects and the use of social media. It allowed spectators to participate by posting comments and opinions about the promotional video through Facebook and Twitter onto the wall in real time.  Hundreds of people were present at the launch and the reaction was phenomenal.
http://www.youtube.com/watch?v=to3QjzWN1iY