BMW Use Real Time Posters to Launch New 7 Series

To promote the new 7 series, BMW’s contemporary flagship car that redefines luxury, Posterscope, in collaboration with Vizeum, Liveposter and PSI, launched an engaging digital out-of-home campaign that brought to life the model range’s technological innovations
The campaign, which positions the 7 Series as  ‘The most innovative car in its class’ and focuses on product attribute ‘Luxury turbo charged with innovation’,  used real-time messaging and multiple creative executions via the Liveposter CMS platform, triggered by a series of different data sets.  The data sets include time of day and the weather in key cities across the UK.
The OOH campaign (appearing on roadside, airports and Eurostar) forms part of an integrated campaign that also includes digital, print and TV.