BMW Uses Premium DOOH to Promote New i8

The BMW i8 is the most progressive sports car available today, with the consumption and emissions of a compact car combined with super car performance, the BMW i8 is revolutionizing its vehicle class. To showcase the introduction of the first colour variations since launch, BMW wanted to dominate key cities with premium DOOH sites – targeting affluent drivers with a halo effect reaching aspirational future drivers of super cars.
Euston Underpass Westbound - BMW i8 9thMay16 VIEW2FILL (002)
With 6 copy variations showcased across sites in sequence, such as the Cromination, this campaign has been catching they eye up and down the country.