Burger King runs weather activated DOOH campaign

Through analysing 3 years of Burger King ice-cream sales data, it was established that when the temperature reaches 20 degrees this results in an ice cream sales uplift. Utilising the Liveposter platform and a live weather trigger allowed Posterscope to switch copy in real time from a “cold creative” to a “hot creative”. In addition Liveposter also enabled Burger King to display dynamic real time content referencing, for example, the local temperature, the location of each site and reference the time of day.  The campaign ran through July-September across London Digital 6sheets, Roadside 48sheets and Mall D6s.