Camelot's "I am Team GB" Campaign Promotes Latest Medal Wins

The National Lottery’s  “I am Team GB” campaign celebrates the role the nation plays in Team GB’s success through the support they give elite athletes by playing The National Lottery.
TNL is largest funder of Great Britain’s athletes, supporting over 1,300 of them across 40 Olympic and Paralympic sports. That helps them focus on their sport full time and receive world class coaching, facilities and equipment. By playing you’ve helped propel Team GB from winning just one gold medal at the 1996 Olympics to finishing third in the medal table in 2012 with 29 gold medals – so all players are an important part of Team GB!
The Dynamic campaign runs during the AM Commuter slot each day across National Rail (D6s & Transvision) & Roadside (Primetime LEDs & Iconic Roadside) to respond to the previous day/nights results during the Olympics &  Paralympics. During the weekend the hours display extends to 4pm with M-Vision & D6s within Malls running. Notable/surprise athletes will be heroed each day should there be a medal win. In the days where there are no medal winners to update – the copy will reference the number of medals Team GB have currently won.