CANAL+ takes commuters into the depths of the Amazon rainforest at a Parisian station

To promote their new original series “Guyane” (international title: “Ouro”), which premiered January 23rd, French pay-TV giant CANAL+ partnered with ad agency BETC Paris to take people into the depths of the Amazon rainforest.
The adventure drama revolves around a 20-year-old geology student from Paris who travels to French Guiana to do an internship in a gold mining company. Just like the series’ protagonist, commuters on the Paris Métro line 3 now get to enjoy a jungle atmosphere at the station Opéra, which was transformed into an exotic jungle with real plants, in a marketing stunt developed by BETC. The huge installation, which will be there until February 1st, not only informs consumers about the series’ premiere date, but also supports an Instagram competition, which give users the chance to find a hidden golden nugget for the chance to win a trip to French Guiana (@guyane_canalplus).
Via: The Drum