Cancer Institute NSW creates a 'smart' dynamic OOH campaign based on real-time radiation levels.

In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW and advertising agency Soap, is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.
Via: adsoftheworld