Posterscope Netherlands launches dynamic digital platform, Liveposter

Posterscope has launched Liveposter in the Netherlands. The platform allows Digital Out Of Home campaigns to be controlled centrally, over multiple networks. Campaigns can be adapted and broadcast real-time across complete networks or individual screens.
The platform uses location-related data such as consumer behaviour, weather, search and footfall to optimise campaigns. At any desired time of the day, throughout the campaign period, the advertisement can be adapted and made relevant for the location and the audience present.
Liveposter sets a new standard within DOOH in the Netherlands. Targeting options that have already been available for digital advertisements are now also possible for out-of-home which can now be purchased, adapted and broadcast in a comparable manner. Posterscope is the first OOH media agency in the Netherlands to offer programmatic advertising on DOOH screens from Ngage Media, JCDecaux and Exterion and allows advertisers to benefit from dynamic content campaigns in public spaces.
The first campaign via Liveposter was carried out together with Wehkamp and Ngage Media: a dynamic content campaign based on the current weather in seven different cities with an assortment focus on fashion and garden. From March 12 to March 28, Posterscope served with the help of LivePoster 14 impactful digital screens from Ngage on city squares and shopping centers. With high-level deployment and with the best possible distribution across the Netherlands.
An umbrella in the rain – As soon as it started to rain in one of the cities, a Wehkamp fashion expression with an umbrella was shown on screen level. As soon as the sun showed up, the expression was replaced in real time by a version with garden assortment. The result was a dynamic campaign with which Wehkamp could distinguish itself and was visible in a relevant and surprising way with its products.
Bas van den Hoogen, Country Manager, Posterscope Netherlands: “We launch Liveposter because research has shown that relevant content for the audience present increases the effect of campaigns by more than 15%. The ability to use dynamic content based on relevant data and consumer insights creates a giant step in the digitization of Out of Home. From now on DOOH also belongs to the online media strategy. ”
Via: Posterscope Netherlands / Fonk

Formula 1 Results to be displayed live in out-of-home campaign via Posterscope

A countdown to the Formula 1 2018 Australian Grand Prix in Melbourne is part of a dynamic out-of-home campaign, which will also showcase the race’s results minutes after its completion.

The final results of the Formula 1 will be displayed across multiple OOH sites

The announcement:

Out-of-Home specialist agency Posterscope has deployed Liveposter to create excitement and anticipation in the lead up to the Formula 1 2018 Rolex Australian Grand Prix in Melbourne,launching a campaign featuring a dynamic countdown and final results to be displayed across multiple out-of-home sites.
The Liveposter platform will deliver a clock that counts down the days hours and minutes that lead up to the Formula 1 2018  Rolex Australian Grand Prix, then showcasing the winner of the race within minutes of the result.
Across a selection of out-of-home environments and media owners, the campaign is designed to grow the appeal of the event beyond traditional motorsport.
Liveposter was the perfect vehicle to deliver this campaign, as it is the only platform of its kind in Australia with the capability to show changing components across a number of different media owners and environments.
Posterscope’s Business Manager, James Blay said, “We are excited to deliver another dynamic campaign with Liveposter; it’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”
The Australian Grand Prix Corporation’s Division Manager – Marketing, Arthur Gillion said, “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans. This innovative real-time digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.

Guinness Digital Countdown to the 6 Nations

Guinness Digital Countdown to 6 Nations.
As Irish Rugby fans eagerly await Ireland’s 6 Nations matches, Guinness is counting down on digital screens across Ireland.
PML Group’s Dynamic platform enables digital campaigns to run seamlessly across multiple networks. The countdown can be seen on screens including Clear Channel’s new Tesco Live units, JCDecaux’s Digipole in Ballsbridge, Orbscreen and in-bar. Research has shown that OOH using dynamic digital content boosts overall effectiveness by an average 19%.
Supplementing the dynamic digital is a heavyweight OOH campaign planned by Carat comprising 48 Sheets, Golden Squares, Metropoles and Commuter Squares and the Green Screen located at Stephens Green shopping centre.
Commenting on the campaign, Senior Brand Manager at Diageo Alexa Wolff said:
After an excellent start to the six nations season, anticipation and excitement is growing among the Irish fans.  This Dynamic application to our Digital Out of Home campaign is the perfect way to engage with this audience and build excitement even further towards the season finale. The contextualised copy changes add further relevance to our wider OOH campaign around this year’s tournament and we are delighted to take advantage of PML Group’s Dynamic platform to bring an added dimension to our campaign.
Also speaking on the campaign, Source out of home Director Louise Enright said:
“PML Group’s proprietary dynamic platform offers Guinness Rugby the opportunity to capitalize on anticipation for Six Nations Rugby matches across multiple digital networks in a variety of environments.  The technology allows us to serve contextual copy relevant to the day and the match, building excitement in the 24 hours prior to kick off.  The Dynamic platform ensures that the right message displays at the right time in the right environment, all controlled from one central source.  The use of Dynamic Digital Out of Home amplifies activity running across Classic Out of Home formats, as well as across Digital Media, ensuring that the audience experiences game-day anticipation across multiple touchpoints”.
For more information please contact – Colum Harmon, PML Group,  colum@pmlgroup.ie

PML Group, Posterscope's Irish Team, announce the winners of their 2018 Poster Impact Awards

The awards recognise the stand-out OOH campaigns from 2017, in terms of creative rating and campaign recall among the Dublin public.
Congratulations to all the advertisers, media and creative agencies involved in these brilliant OOH campaigns.
Read More …..

Cadbury’s Eggperiential Hunt hits Dublin

Cadbury’s Eggperiential Hunt hits Dundrum
With the hunt for the white crème eggs really heating up and everyone scrambling to find one, Cadbury surprised the unsuspecting shoppers of Dundrum, Dublin with the opportunity to find the elusive eggs.
On Saturday 3rd February, four hunts took place over the course of the day with each hunt resulting in one lucky hunter winning €1,000.
A total domination of the dPod located outside the Schuh store in Dundrum Town Centre was used to build awareness of the hunt, indicate the start times and more importantly provide a map of the centre with the location of the white creme egg being revealed. Promo staff were on hand at the dPod and the 4 hidden locations where the much sought after white Crème eggs were located.
The activation married the Mall Digital OOH format and experiential activity as the dPod acted as the facilitator and focus of the hunt. The activation was a great success with hunters gathering around the dPod for the eggs’ locations and taking off as soon as they were revealed.
The innovation team at PML Group’s (Posterscope’s Irish office) were hugely excited to be involved in creating the egg hunt in partnership with Carat and Mondeléz while our in-house creative team, Design +, animated the digital creative for the hunt.
Their iQ research intelligence shows that 68% of respondents agree that experiential activations allows a brand to create a real-life connection with its consumers.
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Posterscope Netherlands launch festival billboard and mobile network to reach millions at events

Posterscope Netherlands has developed a special Out of Home network which can be used to reach millions of festival event visitors online and offline.
25 billboard signs at high traffic event locations will reach 4,000,000 event visitors at the Netherlands’ 5 biggest events (Vierdaagsefeesten Nijmegen, Glow Lichtfestival Eindhoven, Amsterdam Light Festival, Amsterdam Gay Pride  and Uitmarkt Amsterdam)

The network will also include mobile geo-targeting based point of interest, location and time, and offer the possibility to copy Out of Home content to relevant mobile advertisements based on the weather, time, environment, social data or other festival triggers.

 

Posterscope Belgium create pop-up store for Cubanisto

To promote the Cubanisto’s ’House of Mask’ parties everywhere in Belgium, AB Inbev, Vizeum, Isobar, Urban Media and Posterscope created a pop-up store during December in Brussel’s city center, with a custom-made branded storefront. People were invited to try out the new rum flavoured premium beer, inspired by the vibrant spirit of the Caribbean.
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Orange surprise customers in Antwerp with gifts from giant claw machine

At the end of 2017, Posterscope Belgium helped Orange to surprise its customers with gifts and promotions during the festive period. Each person who made a purchase at Orange’s store in Antwerp was presented with a chance to play the giant  240m² claw crane on the front of the store. Each present successfully grabbed contained a code, which customers could then use to redeem gifts in-store.
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Posterscope Belgium work with AB InBev and Clear Channel on largest ever holographic projection

Belgian Beer brand Jupiler showcases its newly designed sleek can on the largest outdoor holographic projection ever.  The projection was integrated onto a banner measuring 700 m², located on the Oudevaartplaats, in the heart of Antwerp
The campaign, which took place from 8 to 28 November 2017, was a collaboration between AB InBev, Adrenaline Studio, Posterscope, Urban Media and Clear Channel.
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Passengers test perfume from billboards while waiting for the tram

Luxury lifestyle brand Rituals gave public transport users and shoppers in Amsterdam, Rotterdam and The Hague the opportunity to experience two of its oriental eau de parfums, Bleu Byzantin and Fleurs de l’Himalaya, when OOH sites were cleverly converted into branded dispenser units.
The campaign, a collaboration between Rituals, Vizeum, Posterscope Netherlands and JCDecaux, was on display until November 21 in Amsterdam (Rokin, Beethovenstraat and Leidsestraat), Rotterdam (Lijnbaan) and The Hague (Grote Marktstraat).
 
Rituals