CBS Outdoor rebrands as Exterion Media

CBS Outdoor International today announces the completion of its rebrand. From today, the company will solely be known as Exterion Media. This follows the acquisition of CBS Outdoor International in September by Platinum Equity, a leading private equity firm specialised in mergers, acquisitions and operations.
Leon Taviansky, Chief Operating and Financial Officer: “We are very excited to be operating under the Exterion Media brand. It demonstrates a new chapter in the world of out-of-home advertising and we are looking forward to developing more insights and bringing innovation to a medium that continues to capture the eyeballs of millions of potential customers for advertisers”.