Chapman is calling…

Orange is the New Black is a Netflix sensation! The show revolves around Piper Chapman, a girl from “a good family” who ends up at the Litchfield prison for carrying a suitcase full of drug money. Accompanied with a group of inmates, each more magnetic than the next, Piper tries to find her way in this new environment.
For the launch of the third season of her adventures, Netflix wanted to create a disruptive campaign that swells the ranks of the series.
In this campaign, created by brand experience agency Biborg, Paris, they asked the main character to share her daily life at the Litchfield prison.
Through an interactive activation setting up at Les 4temps mall – Paris, France – they connected a phone booth equipped with a camera to a huge and epic 360° screen of 250 sqm named the Digital Dream.
Never used for this purpose up until now, the Digital Dream gave the opportunity for participants to be in contact with the heroine of Orange is the New Black but also reflects users’ reaction while immersing them into the universe of the show.
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Source: Biborg