Clear Channel Outdoor Planning Awards Announce Shortlist

Posterscope is delighted to be shortlisted for eight awards at this year’s Clear Channel’s Outdoor Planning Awards.  The shortlist which was announced today (22 Mar 2016) was agreed by a distinguished group of judges including Pat Doherty Founder; Creative Counsel, Dave Cox
Chief Innovation Officer; M&C Saatchi, Natasha Murray; Managing Director at Havas Media, Camilla Harrison; CEO and Partner at Anomaly, Verica Djurdjevic; Managing Director at PHD, Sue Unerman;
Chief Strategy Officer at Mediacom, Peter Taylor; UK Managing Director at Sony Pictures, Chris Pelekanou; Commercial Director at Clear Channel UK and was chaired by  Claire Beale (Global Editor-in-Chief, Campaign). The winners from each category will be announced at our awards ceremony on the 5th May 2016, at The St. Pancras Renaissance Hotel.
 
Best use of digital
This category rewards the effective use of data and insight, and how it can be interpreted to produce ground-breaking campaign ideas.
Santander, Summer of Cycles – Posterscope/Carat/Liveposter
Vodafone, 4G – Kinetic/MEC
Carlsberg, Beer Body Ready – Talon/OMD/Fold7
 
Best use of data and insight
Rewarding campaigns which demonstrate the best use of digital in Out of Home.  Digital platforms or technology, including mobile, should be central to the success of the campaign.
Smart Energy GB, Smart Meter – Talon/PHD
Bethesda, Fall Out 4 – Posterscope/Target Media/Locomizer
Pernod Ricard, Jameson F16 – Posterscope/Havas
 
Best use of multi-media
This category rewards the most outstanding integrated and multi-platform campaign that uses significant Out of Home advertising and at least one other media platform.
Dixons, Curry’s PC World Spare the Act – Posterscope/Blue449/Liveposter
Mondelez International, Oreo Eclipse – Talon/PHD/Grand Visual
 
Best use of multiple formats
Campaigns are rewarded which successfully utilise two or more distinct formats as part of an Out of Home-only campaign or within a wider multi-media initiative that has a substantial Out of Home element.
Propercorn, Dress London – Talon/M2M
Channel 4, Hunted – Talon/OMD/4Creative
Microsoft, Surface Pro 4 – Posterscope/Empower Media/M:United McCann
Telefonica, O2 Priority Moments – Posterscope/Forward Media/VCCP/Liveposter
 
Best use of continuity and long-term brand-building
Planners who have used Out of Home as part of their strategy over the long-term are recognised.
Historical Royal Palaces – Talon/M2M
Google, Old Street – Talon/OMD/R/GA London
Camelot, Always on OOH – Posterscope/Vizeum/Liveposter
 
Best use of innovation
This category rewards the application of innovative and creative thinking to a campaign.
Cancer Research UK, Tap to Beat Cancer – Kinetic/Mediacom
Bahio, Ai – Artificial Intelligence – Posterscope/M&C Saatchi/Clear Channel
Women’s Aid, Look at Me – WCRS