Clear Channel Starts Wrapping London

Clear Channel has installed its first London Wrap digital 48-sheet screen, just three weeks after announcing the brand new, built-for-purpose digital network of 40 screens. All the digital panels will be installed across London over the next three months.
The Wrap is part of a growing trend in out-of-home advertising towards digital screens. It is part of PlayLondon, Clear Channel’s new digital proposition, which also includes its digital billboard brand Storm, which is set to more than double in size to 20 London sites, and Adshel Live, its rebranded network of 100 central London digital 6-sheet bus stop screens.
The screens deliver pin-sharp images and contextual advertising for brands, which can be triggered by a range of factors including temperature, pollen count and weather. They were developed by Ultravision International and made available to Clear Channel through its relationship with Active International UK.
Clear Channel has partnered with graphic design app Fragment to create images during the test phase. Advertiser content will be displayed from next month.
PlayLondon is the first stage in Clear Channel’s major digital expansion. The portfolio will be underpinned by a purpose-built network and back-office system enabling seamless ad-serving across all sites.
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