Clear Channel’s Outdoor Planning Awards, in association with Haymarket Brand Republic Group, are now open for entry. With six categories up for grabs, including the brand new ‘Best use of data and insight in outdoor’ which reflects the importance of data and insight in planning campaigns with unprecedented accuracy, the awards will celebrate the very best in outdoor planning from the last 12 months. Deadline for entries is 30th January 2015.
Chris Pelekanou, Clear Channel’s Commercial Director, said: “Outdoor advertising is an incredibly exciting industry to be in at the moment and we are achieving amazing things together that are changing how people look at advertising. One of the key drivers of this change is the way we are approaching planning, putting it at the front-end of our campaigns, and how we combine this with great creativity, innovation and audience insight.
“Our Outdoor Planning Awards, running for the ninth consecutive year, is a great way to celebrate the best planning of the last year. We are excited to pit the best-of-the-best against each other.”
The six categories are:
- Best use of outdoor in a multi-media campaign
- Best use of multiple formats in outdoor
- Best use of continuity in outdoor
- Best use of innovation in outdoor
- Best use of digital in outdoor
- Best use of data and insight in outdoor
In addition, there will be a Grand Prize – an overall award for the most effective and forward-thinking campaign of 2014. Last year, OgilvyOne and Posterscope took home the Grand Prize, as well as the accolade for ‘Best use of innovation in outdoor’, for British Airways’ ‘Magic of Flying’ campaign. The judges felt the campaign was “innovative on every level – this campaign really pushed the medium forward. It was truly inspiring, a game changer with extraordinary impact which was loved by the public and delivered on warmth and emotion.”