Clever Anti-Child Abuse Ad Transforms when You Step in & Stop the Violence

Spotted in South Korea is a brightly lit billboard that features the silhouettes of a young child threatened by a man holding a glass bottle.
At the top of the ad is a one-liner that reads: “Child abuse, you can prevent it.”
A small arrow accompanies the text, pointing to the blank space between the two black figures, imploring passers-by to step in and stop the violence.
And when they do, their intervening shadows will be reflected on the screen. But that’s not all—a superhero logo will then appear on their shadows, featuring the emergency number 112 and a statement which is loosely translated to read: “Report to become a hero for children.”
Via: Design Taxi