Coca-Cola dominates underground stations

As part of its Olympic campaign, Coca-Cola has taken over Hyde Park and Marble Arch with its station dominations targeting spectators as they travel to events at Hyde Park, which include swimming and triathlon events in the Serpentine and the BT London Live Opening Ceremony celebration concert. Coke’s other OOH activity includes a strong presence at both Heathrow and Gatwick airports – welcoming visitors and athletes to London – a special build on Cromwell Road, the iconic  Piccadilly Circus site, the Westfield bridge at Stratford, as well as a variety of other roadside, rail, underground, bus and mall formats. Digital formats will be used to showcase Coca-Cola’s range of products at relevant times. The campaign was booked and planned by Vizeum and Posterscope.