Coca-Cola’s DOOH campaign generates online buzz

A new campaign by Coca-Cola is generating a fair amount of social media buzz. Coke’s #cokemyname Twitter campaign combines social media with digital out-of-home screen in the heart of New York’s Times Square. Coke’s campaign invites people to tweet their name to a dedicated campaign hashtag: #CokeMyName – which then generates a “story” about their name that appears on a digital billboard screen in Times Square. A camera then snaps an image of that story and tweets it back to the person’s mobile device.
The campaign generated more than 350 million social impressions and 42,000 posts using the #CokeMyName hashtag. Tweets with #cokemyname were mentioned across the USA and 110 other countries.
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The campaign was developed by Posterscope in collaboration with Coca-Cola,Clear Channel, Google and ICUC.
Source: Screen Day Media