Commuters challenged to subway fitness battle

After discovering that 74% of Korean office workers confess to a lack of exercise, Reebok created a unique way to encourage others to become more active.
By installing a game screen in 2 popular subway stations in South Korea, they set two commuters the challenge of competing against each other for the chance to win a new pair of Reebok shoes.
The stunt named ‘Subway Pump Battle’ was launched to coincide with the release of the new footwear line and led to an energetic few minutes as the competitors battled for the better score.
Although we can’t see this coming to the busier stations in London, I doubt their will be a lack of willing participants
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Via: PR Examples