The Sea Is The Sky is an Ocean Digital Creative Competition winner

Glimpse and the not-for-profit collective We Are Ocean make a clever connection between cities and the seas in an out-of-home campaign which is triggered by rainfall from the ocean.

The Sea Is The Sky recalibrates the relationship between inland urban populations and the world’s oceans, using delightfully surreal animated scenes which are powered by live global weather patterns and the rain.

The campaign breaks this week on six large format screens in London, Birmingham, Edinburgh and Newcastle and across the entire Loop networks in Manchester and Birmingham, coming to life across all Ocean screens only when it is raining.

Via: Ocean Outdoor