In the wake of a year defined by mega–mergers and industry consolidation, two new Australia out–of– home (OOH) market leaders have emerged and are raring to go – with Ooh!Media and JCDecaux now taking a commanding position of influence throughout the industry.

Bryan Magee, Managing Director of Posterscope Australia, contributes to this AdNews piece which debates the implications of consolidation for all parties involved with the medium.

Read more…