Canadians waste enough food every minute to feed a stadium – so Hellmann’s has been educating citizens on the problem with an impactful social experiment campaign.
During a packed stadium sports event, free food was handed out to spectators.
Hidden camera filming captures their reactions as a half time video played out some shocking facts about food waste and poverty.
The video then informed them that they were, in fact, all tucking into food waste.
Via: PR Examples