An enormous Jimmy’s Iced Coffee billboard on Brick Lane, which features the brand’s bearded Co-founder Jim Cregan wearing only a pair of stripy pants, inspired a pretty strong reaction judging by the provocative graffiti that has appeared on its surface.

In response to the graffiti, the company playfully awarded 1st and 2nd place for ‘Best Graffiti Addition.’ Jimmy’s Iced Coffee has since shared a short video capturing the billboard in its current amended state on Twitter, accompanied by the caption ‘Oh balls…’ and their rather fitting slogan #KYCU (Keep Your Chin Up).

Via: PR Examples