OOH Creativity in a Post-Pandemic World: Webinar with Orlando Wood

June 2020

Join us on Tuesday 2nd June @ 3pm to hear from Orlando Wood, who  will reflect on the implications of Lemon for out of home advertising and describe why the COVID-19 pandemic has given a new sense of urgency to a creative rethink: Lemon has never been more pertinent.

Referencing art and sculpture through the ages, Orlando will reveal how an attentional shift in the 21st Century – in society, business and advertising – has led to flatter, more abstract and devitalised work; an advertising style that is diametrically opposed to effectiveness, that no longer moves people, that no longer attracts or sustains attention.

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Orlando Wood is Chief Innovation Officer at System 1 and the author of Lemon (IPA, 2019): a unique combination of neuroscience, cultural history and advertising research, which describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.

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