Perfume spectacular for K by Dolce & Gabbana launches in the Netherlands

October 2019

To introduce the new men’s fragrance K by Dolce & Gabbana, Vizeum in cooperation with Posterscope Netherlands gave the assignment to JCDecaux to set up an OOH spectacular in Amsterdam.

The spectacular display incorporates a perfume dispenser delivering brand and product awareness whist allowing the target audience to test the new fragrance.