Gill Huber talks about what’s next for DOOH at the IAB
20th November 2019
Over the past few years, OOH has been going through an undeniable revolution, with advancements in data, creativity, and high impact inventory giving advertisers new and exciting ways to reach their audiences. Gill Huber, Chief Client Officer at Posterscope, and Mark Smith, UK Sales Director at Clear Channel, presented at the IAB. DOOH Seminar, which covered the latest trends, insights and topics in the world of DOOH. They spoke on the future of DOOH, covering the top developments that will be shaping campaigns in 2020 and beyond.