To achieve more agility and intelligence in planning Out-of-Home campaigns, Posterscope Brasil have announced the appointment of Vanessa Ebarra as Head of Intelligence.
Vanessa will be responsible for developing the research and strategy credentials of the agency with analytical data capabilities and relevant tools to broaden Out-of-Home’s relevance to advertisers.
In addition, Vanessa will implement OCS, Posterscope’s bespoke Outdoor Consumer Survey that is present in more than 60 markets Worldwide.
The appointment of Vanessa is part of a wider strategic change in direction for Posterscope, one that is now more focused on results and innovation since Marco Munoz’s arrival as COO.
“This hiring accompanies the development of OOH in terms of Date and Metrics. Having someone focused on understanding and following the innovations in our market is very important for our team, “says Muñoz.
With more than 20 years experience, Vanessa’s research and marketing credentials are numerous. She has worked across a number of media channels on both the Agency and Media Vendor side; Editora Globo, Três e Abril, Grupo Bandeirantes (TV, radio and OOH), Radio Alpha and 89, Elemídia, Clear Channel, among others.