Adidas and Posterscope join hands to celebrate FIFA fever ….

The core objective of the campaign is to build awareness, buzz and excitement around the tournament and to own conversations around the World Cup for brand Adidas in a country that is chiefly dominated by cricket.

The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football across the 12-35 age bracket.

The campaign is centred around a deep understanding of the consumers, derived from the network’s primary research tool (OCS).

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