Posterscope USA wins big at the Ad Club NY OOH Awards
Posterscope USA have been awarded the OAAA’a (Outdoor Advertising Association of America) OOH Media Plan of the Year 2019 at the Ad Club of New York for its work on United Airlines. The campaign was a perfect example of data driven OOH. The team leveraged PII level data to strategically select individual placements for all OOH locations to ensure a highly targeted campaign. Additionally, this is the first time that any agency has won the award for two years in a row, with Posterscope winning last year for their work on Fox Sports.
Martin Porter and Jessica Freely from Posterscope accepted the award, with a presentation outlining the challenges faced by the brand, the strategy put in place and the corresponding positive results, including an increase in brand favorability and new United customers.
Posterscope also won gold for their work on Jack in the Box.