Posterscope works with Vizeum and Ster-Kinekor to launch Guerrilla Campaign For Joker
Ster-Kinekor has a rich history of launching new movie releases to the South African market.
For the SK “Laptop Billboard” campaign, the public were asked to guess the names of movies playing on a tiny laptop attached to a billboard for a chance to watch them on the big screen. For “Project Open Eyes” the brand gave a blind boy the gift of sight and asked people what his first movie should be.
Now for the launch of The Joker movie, the brand launched a guerrilla style “Joker take-over” marketing campaign, asking people who could be behind the “HA HA HA’s” emblazoned across the streets of Johennesburg for a chance to watch his movie.
Ster-Kinekor Head of Marketing, Lynne Wylie, says “The Joker is an iconic, anarchic villain who doesn’t play by the rules so we wanted to do something befitting of his character. We took to the streets of Jozi with state of the art high powered projectors and even got our HA HA HA’s onto the Sandton Police Station.” As word spread online, the Ster-Kinekor brand incited the public to join in the Joker take-over by using the hashtag #HAHAHA in response to social media posts. Within an hour, #HAHAHA started trending, raising awareness for the Joker movie . Continues Wylie, “An idea like this requires strong collaboration across disciplines and FoxP2, Posterscope, Vizeum, Moving Tactics, Decimal and Ogilvy PR really came to the party, with the results exceeding our expectations.”