Ryan Hedditch

National Head, Posterscope Australia

With over 12 years’ experience in the media and digital communications sectors, Ryan now leads the Australian business as National Head of Posterscope Australia, having previously held the role of National Head of Strategy. Ryan’s focus is on enhancing the Posterscope offering through new technologies, relationships, and partnerships that are evolving the OOH marketplace and driving innovation for clients. Having spent 5 years based at Posterscope UK in London, he has led and delivered award winning pioneering OOH solutions which have driven change and innovation in the strategic planning of OOH media. Prior to Posterscope UK roles, Ryan held digital performance roles with neo@Ogilvy providing valuable experience to drive Posterscope’s transformation agenda as it relates to digital service innovation, driving a broader and more sophisticated use of data and technology partnerships for planning all forms of location based media.