Supermarket chain Sainsbury’s has opened UK’s very first meat-free butcher in Shoreditch, London.
Launched during World Meat Free Week, the pop-up’s goal was to encourage shoppers to try plant based, meat free alternatives.
The move follows a 65% increase in sales of plant-based products year-on-year for Sainsbury’s. A recent YouGov poll also found that for the first time, most of the UK population (52%) are reducing their meat consumption, while 4% are strict vegetarians and 2% vegans.
Visitors will were able to purchase plant-based, raw ingredients at the pop-up and were given the chance to taste many of the delicious products entirely for free.
A few products to look forward to are the Sweet & Smoky BBQ Pulled Jackfruit, Veggie Ribz, Moroccon Vegbab and the entirely vegan ‘Shroomdog’ sausages.
James Hamilton, Buyer for Sainsbury’s, said: “We have carefully selected the products on offer from the growing range of over 100 plant-based products now available at Sainsbury’s, so customers are in for a real meat-free treat when visiting the butchers!”