Tesco’s latest #FoodLoveStories campaign has been unveiled across OOH and TV. Running across OOH locations UK-wide, the OOH campaign celebrates recipes that bring people together.
Creatives include: Jon’s ‘isolation’ aromatic lamb recipe, plus creatives highlighting NHS doctors, hero mums, care workers, amazing daughters and nieces and brothers.
Alessandra Bellini, chief customer officer at Tesco, said “We’ve been celebrating ‘Food love stories’ – the food people love to make for the people they love – for more than three years. So, during these uncertain times, it is really encouraging to see people turning to cooking to help bring them closer to family and friends, be that in real life or virtually.
Whilst we may not all be able to physically be together at the moment, many are finding comfort in cooking recipes passed down through generations and we are delighted to see how families are finding themselves cooking and eating together more, ensuring these special dishes will continue to hold a special place.”
It follows research from Tesco that found two-fifths of Brits have revived their passion for cooking while staying at home during the lockdown and 89% of people polled said they plan to keep up the habit once life returns to normal.