Cubanisto Creative Changes From Day to Night

For the brand launch of Cubanisto, AB InBev’s new rum flavoured premium beer, Posterscope worked with Vizeum and creative agency, Ralph, to create an eye-catching OOH campaign that would stand out at any time of day.
From 19th May till 1st June, as part of a larger national 6-sheet campaign, one hundred day and night 6-sheet customisations will be deployed in key locations nationwide. In addition to this, eight day and night Mega-6s will target specific areas. The day and night printing technique allows two different creatives to be shown depending on the time of day and lighting. This allows passersby to experience a different creative during the day than they would at night, giving the campaign greater standout and reaching consumers throughout the day. Through the day and night changes, the campaign aims to highlight the message of bringing the spirit to light at night.
The wider campaign will be spread across all channels, including television, POS, OOH, digital and event/experiential.
Posterscope planned the wider media OOH campaign, while Hyperspace project managed the customisations.