Currys PC World Create Giant Fan to Cool Down Commuters

Leading electrical retailer Currys PC World has teamed up with Dyson, to create a giant fan installation, in the hope to cool down commuters in London Victoria train station.
The installation went live on the 3rd August and will be there for two days, it contains 88 Dyson fans, with 16 located in the floor.
Simon Dornan, head of customer PR at Dixons Carphone, said ”trains are notoriously hot places for commuters, so we came up with the idea of creating a giant fan to cool down commuters.” Although the UK is currently experiencing one of the worst summers on record, at least with this installation we can pretend to be having a fantastic summer!
#TheBigChill is part of Currys PC World’s wider marketing campaign this summer, in aid to promote its cooling products including freezers, fridges and fans.
This fun campaign is sure to catch commuters attention and provides the perfect selfie opportunity. I’m sure commuters will have a ‘gale’ of a time.

Via: PR Examples