Delite-o-Matic…The Human Mouse Sampling Lab

Fantastic Delites created a new, experimental sampling installation to get new flavours in people’s hands. As part of their special research into human/snack behaviour, Fantastic Delites created a human mouse lab experiment to see how far people were willing to go on a human size running wheel, just to get a free packet of Fantastic Delites.
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Via: Digital Buzz Blog