Dining Atop a Billboard with MasterCard

Savvy New York food lovers know that Times Square eats are to be avoided at (mostly) all costs, but what about dining atop a Times Square billboard? Lucky diners were able to buy tickets for $50 each starting July 7 for the Mastercard dinner series atop the H&M billboard in Times Square this summer, which featured a specialty menu prepared by chef Marcus Samuelsson (of Red Rooster fame) for nightly dinners between July 16 and August 2. All of the proceeds from the ticket sales went to Stand Up 2 Cancer, and the goal was to raise $4 million for the charity organization.
“I’ve had several people in my life diagnosed with cancer in the last few years so this issue really hits home,” chef Samuelsson told The Daily Meal. “I thought it was a pretty clever idea to dine 25 feet above Times Square in the name of cancer research, and I’m looking forward to making a flavorful meal featuring the freshest and healthiest of ingredients.”
The sky-high menu featured fresh and seasonal dishes, including smoked salmon summer roll and cornbread, tomato watermelon gazpacho, miso-grilled sea bass with mushroom and corn dumplings, lime coconut curried chicken, and waffles with ice cream and strawberry jam for dessert.
The OOH was executed by Posterscope USA
Via: The Daily Meal